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About Star Assurance

Star Assurance Company Limited (“Star Assurance”) is a privately owned Insurance Company incorporated in August 1984 and licensed to carry out corporate and retail insurance businesses in Ghana. It commenced in April 1985.

Star Assurance, which started business as a composite company had to hive off its life business by setting up a subsidiary company, StarLife Assurance, in compliance with the Insurance Law 2006, Act 724. Star Assurance consequently underwrites only general business products including Motor, Fire, Marine, Aviation, Accident, Travel Insurance etc.

Within Thirty-Six (36) years of its operations, Star Assurance has emerged as the biggest indigenous private insurance enterprise in terms of assets and indeed among the first three insurance companies in Ghana in terms of premium income.

The Company has twenty-seven (27) branch offices in nine (9) out of the sixteen (16) Regional Capitals, with the remaining seven (7) serviced by our Agency offices. We therefore have representation in all the regions of Ghana.

Star Assurance is an A rated company by Global Credit Rating of South Africa. Star Assurance has received several nominations and has been a member of the Ghana Club 100 in the past three decades and was adjudged the best insurance company at 2020 Ghana Business Awards and the best customer care award by Ghana Insurance Awards.

Vision

The company was founded on a vision of ‘Partnering with you to be the definition of insurance and the creator of delightful experiences’.

Mission

To optimize resources in order to give clients increased satisfaction, employees optimized human potential and shareholders maximum value.

We achieve this mission through:

  1. Making customer satisfaction our topmost priority.

  2. Providing a congenial work environment for our staff.

  3. Investing in the development of our staff and thereby boosting productivity.

  4. Motivating staff and commission sales representatives to strive for higher performance by providing the appropriate incentives.

  5. Providing innovative products to meet the changing needs and wants of the insuring public.

  6. Improving the company's productivity through the computerisation of its key business processes.

Achievements

  1. Major Loss Awards, Best Insurance Company in terms of Claim Payment
    – Ghana Insurance Awards 2019

  2. Gold Awards for non-life Insurance Sector
    – Ghana Business and Financial Services Excellent Awards, 2019.

  3. Marine and Logistics Insurer of the Year
    – Ghana Shippers Awards 2018

  4. Insurance company of the Year
    – Ghana Accountancy and Finance Awards, 2018

  5. 2nd Runner-Up; Most Broker-Friendly and Supportive Non-Life Insurer
    – Ghana Insurance Brokers Association Awards 2018

Core Values

Our core values flow from our mission statement and are the guiding principles by which our affairs are conducted. These values are:

Professionalism

We apply our deep skills and expertise and broad capabilities to consistently deliver reliable services to our customers and ensure their needs are being met

Innovativeness

We are dedicated to continually improving our products, operations and performance in order to deliver innovative solutions and extraordinary services to exceed the highest expectations of our customers.

Teamwork

We build mutually beneficial relationships among staff, sales executives, Insurance Brokers and other partners who share similar values and work in tandem to achieve high performance, excellence and superior business results.

Winning Spirit

We are action-oriented, constantly striving to deliver results, create possibilities and build a brighter future for all stakeholders.

Ownership

Enterprise culture is the philosophy through which the employees develop high sense of ownership by consistently making decision in the best interest of the company and its customers.